Figleaf Media Ltd. officially launched on 8 March 2012, International Women’s Day, with a celebratory event focused on women’s sports, health and fitness. The concept for the day was developed following recent research from the Women’s Sport and Fitness Foundation which found that 80% of women currently do not undertake sufficient physical activity to benefit health, and this filters down to children with young girls considering sport to be an activity for boys.
As well as marking International Women’s Day, the Figleaf Media event also celebrated the forthcoming Olympic Games as one of Swansea’s “Be Part of It” activities.
Sporting partners involved in the day included Active Swansea, LC2, Wales National Pool, Gower College Sports Centre, Village Leisure, Virgin Active, Life Gym, Swansea Tennis Centre, Marriott Swansea, Dancing Fever, Loosely Ballroom and The Gym, who were on hand in the city centre from 11am to 3pm, together with the team from Swansea Sound and The Wave, Welsh Netball and the Ospreys ladies team, encouraging people to take part in the street based activities and giving advice on fitness, health and nutrition.
One woman who takes sport and fitness seriously is Welsh Wonder Woman Lowri Morgan of S4C, who has taken on some of the most gruelling extreme challenges on the planet. A supper event took place at the Liberty Stadium during the evening, where Lowri gave a moving and inspirational account of her incredible achievements.
Figleaf Media Ltd. is a new Swansea based business determined to make a difference on the local, regional and pan Wales events scene. Exciting plans are in place for future events in Swansea, and International Women’s Day marks Figleaf Media’s inaugural events.